John Rattray is a skateboarder and advocate for mental health awareness, using his voice to enact positive change and help open up the conversation about suicide prevention in skateboarding and elsewhere.

This year, for his WhySoSad? fundraising mission, John rode his bike over 100 miles and vowed to learn a proper Sad Plant. After following along with his amazing journey we had to get involved.

A portion of the proceeds from the sale of these boards and shirts, with art by Jon Horner, will go directly to the WhySoSad? fundraising efforts.

Learn more about the project at

If you or someone you know is struggling, please check out these resources:


National Suicide Prevention Lifeline: 1-800-273 TALK

Crisis Text Line: Text HOME to 741-741

Samaritans USA :

Trevor Project for LGBTQIA+:




Global list of resources:

Information about Mental Health First Aid training:

In the US:

National Council for Behavioral Health:

QPR Institute:

In the UK:

SAMH in Scotland:

Grassroots in England:

Photos from the missions by: Wig Worland, Jon Humphries, Ari Landon Morris.

Sad Plants contributed by:

Bryce Kanights
Jon Humphries
Michael Burnett
Dave Swift
Patric Backlund
Jon Coulthard
Kurt Hayashi

- Art by Jon Horner / Video by Ewan Bowman and Benjie Bateman / Photos from contribution photographers

Follow on Instagram at #whysosadmission for more.

Back to the top